While at Hunter Industries, I worked on a variety of projects ranging in style and tone — including advertising copy, social media captions, newsletters, and copy plans. BelowI also worked on the International PDP Binder, a collection of marketing materials directed toward Hunter and FX Luminaire Importers. The goal of these documents is to shift the conversation beyond pricing and purchasing targets and allow sales managers to have more value-driven conversations. All of these international documents are written and edited using the English Metric style.