Monster
Many people are intimidated by the high amounts of caffeine in Monster drinks. They want to be a part of the culture, but are scared to try it. To solve this problem, we have created a new line of Monster that matches your energy level. Our three new drinks each contain different amounts of caffeine. Feeling hyped and energized? Match that energy level with a low dose of caffeine that stabilizes and keeps that energy throughout the day.
Monster- Match Your Energy
To introduce our new line of drinks, we will place Monster Energy Photo Booths around Malls across country. These photo booths will act like a typical photo booth. However, once the consumer has taken their pic, their photos will pop out with a splash of color on them. The splash of color signifies what their energy level is. Once they have their photo, the consumer can take the code on the bottom corner of their picture and enter it into the Monster machine. Their Matched Monster Energy drink will pop out where they then can enjoy their drink!
In addition to our photo booth and vending machine, we launched a color changing nail polish to match your energy!
Copy: TK | Art: Alainna Van Haren